Marketing Strategy Initiatives - January 2026
We have launched a comprehensive digital marketing strategy to increase website visibility and drive orders for Shree Rakshaa. Here are the key initiatives implemented:
1. Promotional Discount Campaign
- 15% automatic discount on all orders ("New Year 2026 - 15% OFF on First Order")
- Active and applied to all customers
- Encourages first-time purchases
2. Email Marketing Automations
- Welcome new subscribers with discount emails
- Recover abandoned checkout emails
- Recover abandoned cart emails
- Thank customers after purchase emails
3. Marketing Campaign Tracking
- Created "Winter 2026 Launch - Outdoor Tiles & Pavers" campaign
- Tracking performance across all channels
4. Current Metrics (Last 30 Days)
- 180 sessions (13% increase)
- 4 live visitors
- 0 orders (baseline to improve)
- 0% conversion rate (focus area)
5. Top Traffic Sources
- Direct: 98 sessions
- Google Search: 75 sessions
- ChatGPT.com: 2 sessions
- DuckDuckGo: 2 sessions
6. Next Steps to Maximize Orders
- Install Google Shopping Feed app (Simprosys recommended)
- Run Google Shopping Ads campaign
- Set up Facebook/Instagram product ads
- Optimize product descriptions with SEO keywords
- Add customer reviews and testimonials
- Create content marketing blog posts
- Improve checkout process
- Set up conversion pixel tracking
With these initiatives in place, we expect to see significant improvement in order conversion rates and revenue growth.